A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos. The corporate videos can be animated or filmed. In the first case it can be treated as motion graphic/2D/3D animation, in the second as a specific film production.
Do not imagine the corporate video as boring description of the business organization. It is no longer just a man in a suit standing in a manufacturing enterprise, which explains what is involved and what the organization produces. On the contrary! Corporate videos that Flame studio produces are diverse, interesting, topical, offer information in a way to remember and of course, entirely consistent with the type of business and budget wishes of the client.
According to a study by Wharton Research Center people remember only 10% of what they hear and 50% of what they see. Therefore the video in its different forms has become one of the most powerful marketing tools in recent years. People value their time and video information provides an excellent opportunity for fast, easy and efficient access to information. What would you prefer – to watch 3-4 minute clip and can get the necessary information or to read many information materials? Flame studio specializes in the production of identical corporate videos that have enjoyed great success and popularity online.
Offer your customers a short video content instead of page description of your business and enjoy exceptional results. Corporate video gives you a wonderful opportunity to introduce your business in a unique, powerful, memorable and effective manner. The possibilities of video to corporate goals are still unknown in all their force. Many companies have yet to learn how to use it and how to communicate by video with their clients. Firms still carefully and prudently allocate marketing budgets for video campaigns, but all gradually realize that it is cheaper and more effective marketing strategy. According to surveys, consumers are much more likely to watch the video to one end than to read an entire page of text. Even if the text is great! People prefer watching to reading – so make a lot less effort. It is therefore better video productions your business to be very well thought out and implemented, which incorporates and providing all the message that will be useful for potential users to decide to purchase or just to get acquainted with the nature of your business
Interesting and well made corporate video circulated on social media is a powerful tool for Internet advertising and a business card of your business. Corporate video gives you many opportunities to familiarize customers with their business, inserting them into the “kitchen” of production, and a few pictures on the website in describing the services do not provide sufficient information as well be described product or service. Corporate video clip added to your site will be much more useful for your customers. The advantages of multimedia resources are proven and more business companies are taking advantage of them. Teams Flame studio engage in the production of the most appropriate for your business corporate film – video clip representative – PR film reportage video film business – an event or movie for educational purposes.
You are not convinced that corporate video is the best marketing tool in today’s market economy? If you own a small business or are trying to develop and enforce your business, there are many convincing evidence that online video marketing and corporate videos should be the main focus when developing marketing strategies. Let’s see what the statistics say!
This is the value of one minute of video, measured in words. Statement of Dr. James McQuivey of Forrester Research is that 1 min video can achieve the same effect as in the writing of 1.8 million words. Do you have time and energy to write so many words?
The percentage of consumers who watch at least one video per week, according to ComScore, which measures the engagement and the use of online space. Average users watch video in 32 months, which increases the chances of your promo video.
The number of Internet users who watch videos online every day. Of course, many of these videos are called. viral videos that have enjoyed great success and sharing online. Not a small number of people, however, who are looking for useful information on products and services.
The percentage of online shoppers who say they have found useful video products and services, looking to buy and useful video has had a significant benefit in making a purchase decision. Traders who sell online, in turn, argue that the products accompanied by a video sold much more than those without video.
The percentage of managers who have told Forbes, that corporate watch videos at least once a week. A breakdown of the results:
50% see business-related videos on YouTube
65% visit the website of the business organization after watching a video
59% According to Forbes Insight, the percentage of executives who prefer to watch videos than read the text on the website of the company .
About 65% of those who watch the video then visit the website of the organization and conduct business contacts.
According to the Association of Online Publishers, the percentage of Internet users who remember videos that are watched in the last 30 days. 46% of these people take action after viewing corporate video:
26% search for more information after a video
22% are visiting the web site shown in the promotional video
12% are buying product or service, which they saw in a video
An Australian real estate group reported that real estate listings with videos receive 403% more inquiries than those without clips. In other words, real estate listings with video generated 4 times more interest than those without video.
The percentage, which increases the probability of causing serious interest and visit your website when sending corporate video card in viral email marketing.
This is the rate that increases attendance of your website when it is published descriptive videos for products and services. If you want to discuss your project to make the best for your business, contact Flame studio now.
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