Professionally produced 2D or 3D animation?

ANIMATION SOLUTIONS

Flame Studio produces animation solutions for companies’ needs in various business fields. Our animation projects features realism, exceptional creativity, conceptualization and functionality. Our consultants will choose the most appropriate form of animation and the best approach in visualization for the presentation of your project.

The effect and the realism of two-dimensional and three-dimensional video, we create with the most modern methods and technologies, contribute for users’ full experience and impact.

When it comes to movies and entertainment, to innovative marketing strategies, but also everything that surround us, the animation has become an important part of our lives and business, we live in a three-dimensional world. Whether it comes to an innovative presentation, a movie, a game, a video or advertising, we always expect action and new superheroes. And is there a better way to achieve it than using an animation?

2D and 3D animation are helpful in many directions – in visualizing processes that cannot be shot, in creating unique characters and environments, in replacing in a perfect way the text explanations in presenting different kind of services and products, but also in building realistic images and models, that shortens the distance in relation between user-information and consumer-product. The animation solutions are very wide applicable in advertising, architecture, pharmacy, real estate business, education, engineering design, software and film industry, computer games.

3D EXPERIENCE

The copywriters and animators of Flame Studio can develop a real 3D experience for you, the one that will stand out and will impress your clients, partners and competitors. Instead of a boring presentation of your company financial results, we can create a real virtual walk in your data, according to your annual business reports, that will attract anyone’s attention. Thanks to the innovative and modern techniques and technologies, we work with, we make every new product literally vivify in a fairy world.

2D ANIMATION

2D animation is a traditional process of animation making, existed and developed for thousands of years. 2D animation creates a flat image that moves and is presented in height and width, but not in depth. The modern 2D animations are usually by hand or by computer. In order to create a movement you need lots of images following each other with a slight difference in the position of the objects and in the past, they were all created by hand. One-minute clip production required 1440 separate drawings with a minimal difference in the motion – imagine the volume of time and manual work needed for creation of so called cartoon.

Nowadays, in a world of technological solutions, most of the animations are made on computer. Computer technologies allow creating an image that can be manipulated as we would like to. Some artists still illustrate new cartoon characters by hand, but after having the sketch done it’s been transferred to a computer program, that creates the movements and does the colouring according to a preliminary approved plan.

2D animation is used mainly in advertising and television. As for the advertising, the technology of 2D animation is often used for production of video ads or part of them, especially product shots. In television 2D animation could be used for TV indents and presentation graphics, production logos, optical, break bumpers, etc.

3D ANIMATION

3D animation features highly realistic images and it is mostly used in visualizations that require an interaction and a more detailed examination of the functionality of the object. In architecture, the three-dimensional visualization is used in architectural projects to reveal in detail the appearance and the functionality of future construction site. Actually 3D animation has limitless potential in creating objects, realities and characters and allows you to do things that are impossible with the means of 2D animation.

This potential is particularly obvious in the possibilities of the 3D objects – after being modeled, each of them can be treated as a physical object, and can be rotated in any position, allowing movements, impossible to be performed in the real world. These movements can be easily reproduced and the object itself can be viewed from any possible angle, which is impossible in 2D animation, because of the lack of the depth of the image. As for the 2D objects, to “move the camera” means to draw the object again and again in different positions and angles; however the movement of 3D objects is quite easier – a simple rotation of the position of the object is enough.

The advantage of using 3D animation is that it allows you to create realistic objects with their unique movements that otherwise would appear unconvincing. The main advantage of 3D animation in comparison with 2D animation, apart from the obvious option to create a more realistic character with realistic textures is that once created, 3D objects can be treated as physical objects or actors really well. For the objects that appear in an animation, different texture and lighting could be used, the 3D image can even be easily integrated into live video elements. You can also change the lighting or the camera movement, which reminds of a conventional movie shooting, by simply dragging the object within the window borders. When working with 2D animation you need to draw everything again and again, including the camera angle and source of light, which makes the change of a scene in the process of editing much more difficult.

Both of the methods of creating and using animation have their pros and cons and the Flame Studio team is fully aware of that. Which method of producing animation will be chosen depends on the specifics of the business, but also of clients’ needs and budget.